Daniela Via is currently the Global Marketing Director of Tequila and Mezcal in Pernod-Ricard Mexico, where she has been for the past year. With over 15 years of cumulative experience in her career, she is responsible for brand strategy, digital strategy and portfolio management. Acting as Global Marketing Director, she oversees global brand strategy in leading markets for the Spirits Business like USA, Mexico, Russia, Turkey among others.

Having enjoyed a lifelong love of strategy, Daniela finds it to be her passion. She holds a master’s degree in Business Administration from the Anahuac University in Mexico, and looking ahead hopes to become Vice President of Marketing. She credits her success to her transparency, being upfront, and listening to others.