Annella Mendoza: Business Analyst for DAM, DAM Consultant, Librarian, and Archivist
Annella Mendoza is a seasoned Digital and Media Asset Management practitioner for DAM and MAM, as well as a DAM Consultant and Business Analyst, Librarian, and Archivist. She specializes in:
(1) Identifying business processes, workflows, and governance for DAM
(2) organizing and managing digital asset collections.
With a robust background in establishing governance for asset submission, metadata and taxonomy development, and terms of access to DAM assets, Annella has fostered inter-departmental collaboration with creative teams, IT staff, and management stakeholders.
As a team leader in digital library and archives, Annella prioritizes client service and archive promotion, making DAM and Media Asset Management (MAM) work relevant and effective. She has developed a professional staff and trained DAM and MAM users to ensure the systems are used effectively, achieving high levels of client satisfaction. Recently, Annella has earned various DAM certificates, including those in Metadata Management, Digital Asset Supply Chain for Marketers, and DAM and the Enterprise.
Her practice includes:
• Ensuring compliance with media and metadata submission standards
• Standardizing client service to ensure predictability and high satisfaction
• Regulating submitted metadata and adding context and tags to enhance asset findability and curate high-value assets
• Assisting users in effectively using their DAM and MAM systems
• Ingesting, researching, and maintaining metadata
• Managing special projects to highlight the company’s high-value assets
• Writing foundational documents on submission rules, best practices, user guides, and legacy archives
• Training and leading a team to deliver professional service
• Promoting archival media assets to MAM users and the organization at large
• Reporting on the performance of DAM and MAM using system metrics and operations logs
As a Media Asset Management specialist, Annella was the overseer of The Weather Network’s MAM systems for nine years. In this role, she promoted the use of the network’s MAM systems and instilled a collective responsibility among its users, significantly enhancing its effectiveness.
Annella’s experience across various work settings has enabled her to work independently as well as organize a DAM Team for an organization’s users, stakeholders, and IT support. She can also manage a team of digital archivists and librarians to ensure the long-term preservation, security and use of the designated high-value digital assets.
Worldwide Women’s Association Member Annella Mendoza can be found on the Association Directory, where she is looking forward to networking with you.